The Idea

Every strong product starts with a simple provocation.

Breaksta started as a question:

what if a simple everyday biscuit was treated with the same visual ambition as a premium confectionery brand?

Every element was fully modeled and rendered in 3D, from the embossed typography and triangular texture pattern on the biscuit's face, to the layered crosssection revealing the wafer, caramel, and chocolate coating underneath. Special attention went into the caramel swirl and almond topping getting the right balance of glossy, soft, and slightly rough textures to sell the sense of real food.