A self initiated concept refresh of Legendary’s Nacho Cheese Popped Protein Chips, bringing the real chip’s texture and a bolder label to life in CGI.

I started from the real chip and rebuilt it by hand, detail by detail.

A sculpted chip

blistered surface, soft bubbles and toasted edges, built to read as real at any size.

Seasoning and toast

fine flecks of seasoning and golden, toasted edges catch the light the way the real chip does.

Melted cheese

a stretch of cheese across the hero chip sells the flavor before you read a word.

Clearer hierarchy

The flavor name is larger and bolder in white, with “Popped Protein Chips” in red just above it, so the product reads in a single glance.

Badges that echo the chip

The rectangular callouts became red triangles for 20g protein and 4g carbs, repeating the chip’s own shape

A pack with movement

a tilted, glossy bag on a bold orange backdrop gives the shot more depth and energy than a straight-on front view.

Company: The Protein Company
Brand: legendary Foods

Item: legendary Chips

Website: legendary